Coolhunting and Coolfarming through Swarm Creativity
(Special Course during January 2010 MIT IAP independent activities period, Jan 19 to 22, 2010)
MIT Web Site

to register send e-mail to pgloor@mit.edu

Discover what’s going to be cool—before everyone else.
In this course you will find out how to:

  • discover cool trends through finding the trendsetters: tap into the collective intelligence of the Web, Blogs, and online social networks (Coolhunting)
  • develop the new trends through self-organizing teams (Coolfarming)
  • obtain a "virtual mirror" of your own communication behavior by analyzing your own e-mail network
  • learn about our Condor, CoolPeople, CoolTrend software for coolhunting and dynamic social network analysis

Syllabus

  • Tuesday Jan 19: introduction to swarmcreativity - coolhunting greatest success stories - coolhunting introduction
  • Wednesday Jan 20: coolhunting concepts - CoolPeople & CoolTrend overview and hands on - Condor introduction
  • Thursday Jan 21: coolhunting blueprint and process - Coolhunting with Condor - Information Templates - Sentiment Analysis - virtual mirror E-Mail analysis with Condor (Analyzing one's own mailbox)
  • Friday Jan 22: Coolfarming principles - Condor Core (writing your own applications using the CondorCore API)

To experiment with the coolhunting software tools you will need to bring you own laptop with a working WiFi adapter. You will get the software on the first course day on a USB memory stick.

This is a condensed version of a distributed course which has been repeatedly taught at MIT, Helsinki, Cologne, and Savannah College of Art and Design (SCAD). (course URL)

Course location: Jan 19 E51-345, Jan 20-22 NE25-746
Course times: Tuesday Jan 19, Wednesday Jan 20, Thursday Jan 21, 2009, Friday Jan 22: 03-06:00pm
Course instructors: Peter Gloor, Hauke Fuehres, Jonas Krauss
Detailed Course description
last year's handouts

Books

  • P. Gloor, Swarm Creativity - Competitive Advantage through Collaborative Innovation Networks, Oxford University press, 2005
  • P. Gloor, S. Cooper, Coolhunting - Chasing Down The Next Big Thing, Amacom, 2007
  • watch a replay from 2007 part 1 on Google Video (not very good quality, sorry)
    watch a replay from 2007 part 2 on Google Video