Coolhunting and Coolfarming through Swarm Creativity
(Special Course during January 2008 MIT IAP independent activities period, in collaboration with MIT Healthcare Engineering Systems group)

Discover what’s going to be cool—before everyone else.
In this course you will find out how to:

  • discover cool trends for your field in business or law through Social Network Analysis by tapping into the collective intelligence of your potential customers (coolhunting)
  • find the trendsetters who convert an innovation into a trend (among colleagues and strangers)
  • (if you are a business/engineering student) take the new trends you find and develop their business value (coolfarming), (if you are a law student) learn about other cultural attitudes
  • obtain a "virtual mirror" of your own communication behavior, revealing how you are perceived by others, and what your roles in a virtual team are. Lawyers who will be working with those in other cultures will benefit greatly from this approach and avoid mistakes and disappointments
  • collaborate and communicate more efficiently in virtual teams applying principles of ethical behavior, transparency, honesty, and trust.

You will also learn how to use the Condor software tool for dynamic social network analysis. As one major example we will apply microscopic dynamic social network analysis to optimizing communication flow, throughput and efficiency in hospitals.

This is a condensed version of a distributed course which has been repeatedly taught in Helsinki, Cologne, and Lecce. (course URL)

Course location: E51-145
Course times: Thu Jan 10, 2008: 03-06:00pm, Thu Jan 17, 03-06:00pm
There will be an additional Condor Hands-on session Tue, Jan 15, 2-4pm in the large conference room at MIT CCI (NE20-336 )
Course instructors: Peter Gloor, Tamar Frankel, Chandrika Samarth, Minhyung Kang
Download detailed Course description

watch a replay of part 1 on Google Video (not very good quality, sorry)
watch a replay of part 2 on Google Video

Presentations (pdf)