IAP Course Coolhunting and Coolfarming through Swarm Creativity
Special Course during January 2012 MIT IAP independent activities period, Jan 11 to 13, 2012. to register send e-mail to pgloor@mit.edu
Discover what’s going to be cool—before everyone else. In this course you will find out how to:
- discover cool trends through finding the trendsetters: tap into the collective intelligence of the Web, Blogs, and online social networks (Coolhunting)
- develop the new trends through self-organizing teams (Coolfarming)
- obtain a "virtual mirror" of your own communication behavior by analyzing your own Facebook and e-mail network
- learn about our Condor software for coolhunting on the Web, Twitter, Wikipedia, and Facebook and to do dynamic social network analysis
Syllabus
Course times: Wednesday Jan 11, Thursday Jan 12, Friday Jan 13, 2012: 03-06:00pm
- Wednesday Jan 11: Introduction to swarmcreativity - coolhunting greatest success stories - coolhunting introduction
- Thursday Jan 12: Condor Primer (Web Coolhunting, The "Social Me" Facebook and Mailbox analysis) Social Network Analysis, Gephi
- Friday Jan 13: Predictive Analytics (Coolhunting) Condor lab, Coolfarming (viral marketing), Advanced tips & tricks
To experiment with the coolhunting software tools you will need to bring you own laptop with a working WiFi connection. You will get the software on the first course day on a USB memory stick.
This is a condensed version of a distributed course which has been repeatedly taught at MIT, Helsinki, Cologne, and Savannah College of Art and Design (SCAD).
Course location:NE25-746
Course instructors: Peter Gloor
Open Course: Handouts and Software