IAP Course Coolnetworking 3.0

Coolhunting and Coolfarming through Swarm Creativity

Special Course during January 2015 MIT IAP independent activities period, Jan 14 to 16, 2015. to register send e-mail to pgloor@mit.edu

This course consists of three parts, part I is the foundation for parts II and III, parts can be taken separately.

Course times: Wednesday Jan 14, Thursday Jan 15, Friday Jan 16, 2015: 02-05:00pm

MIT Web Site

Day 1: I. How to Be an Efficient (Online) Networker

Part I is for everybody who would like to learn how they can be more efficient in their online and face-to-face networking. It consists of the twenty rules for networking, based on 10 years of research analyzing (online) social networks by the instructor.

  • General networking rules: 2 for personal and 3 for group networks
  • Online networking rules: 3 for e-mail, 2 for Facebook, 3 for LinkedIn
  • 3 face-to-face networking rules

As part of the course, you will create a "virtual mirror" of your own communication behavior, telling you how much of a “star” or a “galaxy” you are, analyzing your own Facebook and e-mail networks. You will use the new Condor 3.0lite, which allows easy download of individual Facebook and E-Mail networks. To experiment with the coolhunting software tools you will need to bring your own laptop with a working WiFi connection. You will get the software on the first course day on a USB memory stick.

Condor 3.0 snapshot

Day 2: II. Coolhunting

Part II is for the power user who would like to learn how to apply Social Network Analysis to discover and predict emergent trends on the Web by mining Twitter, Blogs, Facebook, Wikipedia and the Web at large. Coolhunting means finding new trends by finding the trendsetters before anybody else, by tapping into the collective intelligence on the Web, and interpreting it through dynamic semantic social network analysis.

  • Coolhunting basic principles
  • Introduction to Social Network Analysis
  • How to find and measure trends on Twitter, Blogs, Facebook, Wikipedia, and the Web
  • Content and sentiment analysis

As part of the course you will get Condor-2.6.6 which allows you to analyze Web sites, Blogs, Twitter, Wikipedia, Facebook and E-Mail.

Day 3: III. Coolfarming

Part III builds on the basics from part II, it shows you how you can develop new trends through self-organizing teams (Coolfarming) by nurturing COINs (Collaborative Innovation Networks), and how you can better advertise your products on the Web through viral marketing using Twitter, Facebook, and Wikipedia.

  • Analyzing and optimizing teams through social network analysis
  • Knowledge Flow Optimization in organizations
  • Using Sociometric badges for increased creativity in f2f interaction for small teams
  • Coolfarming principles – lessons from the bee hive and Wikipedia

In this part we will use Condor-2.6.6 to analyze organizational e-mail networks, and study interpersonal networks on the Web, Twitter, and Facebook.

This is a condensed version of a distributed course which has been repeatedly taught at MIT, Helsinki, Cologne, and Savannah College of Art and Design (SCAD).

Course location:NE25-746

Course instructors: Peter Gloor

Full Seminar Description

Open Course: Handouts and Software


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