What makes Collaborative Innovation Networks (COINs) better?
COINs allow for building organizations that are more creative, productive, and efficient by applying principles of creative collaboration, knowledge sharing, and social networking. Sponsors and members of Collaborative Innovation Networks often change their work and leadership styles to become more creative innovators, more efficient communicators, and more productive collaborators. The evidence shows that COINs can be leveraged to develop successful products in R&D, grow better customer relationships, establish better project management processes, and build high performing teams. COIN-enabled organizations demonstrate more efficient leadership, culture, structure, and business processes.

Transforming Organizations to Support COINs
Over the past two decades, businesses have largely focused on streamlining structured business processes. Today, the challenge is to optimize the flow of knowledge, streamlining unstructured, knowledge-intensive innovation processes and turning organizations into Collaborative Innovation Networks.